A product relaunch for one of the world’s most iconic personal care brands, fusing old values with a powerful new formula.
360-campaign with broadcast, digital and print
Role: Copy Lead
Aligning a fresh tone true to the brand’s value props and ingredients-conscious audience.
CRM, subscriptions, and promos
Role: Lead Writer
A benefit-driven campaign for DIY hair dye, adding gentle lightener to an established line of color care products. Whether born with it or going for it, TRUE COLOR™ helps everyone find a shade that’s soft, strong, and completely their own.
Campaign, packaging, manual
Role: Copy Lead
Shaping words that would become the spring campaign. A statement of independence with women at the center of our world.
On display: Campaign imagery, video, development
Role: Copy Lead
A new voice to speak for the distinctive personalities behind every wellness product.
After the success of their first PMS gummy vitamin, the makers of FLO needed a parent company to unify the sass, humor, and education of the vitamins that followed. The voice of O+ was born.
On Display: Brand guide, ecosystem, packaging, CRM, scripts, social
Role: Lead Copywriter
Celebrating self-expression with an ecosystem of bold tears, striking headlines, and beauty without boundaries.
On display: Packaging, campaign imagery, manual
Luxury meets lifestyle through artisan-crafted pieces that tell the story of their origins. Without stepping foot outside your home, you’re transported to the regions where these masterful textiles were made.
Catalogue and PDP
Maintaining a clean, sustainable brand voice to boost engagement and conversion across skincare, beauty, and baby.
CRM, social, DTC
Role: Lead Writer
Building a new tone for a beverage relaunch. As the look and feel of the brand evolved, the voice needed to follow with a modern, yet Ayurvedic tone.
Category pages, ecosystem
Role: Lead Writer
Setting the tone for a gritty men’s grooming brand… mission, content, and all.
Role: Copy Direction + Lead Writer
On Display: Manifesto, bios, blogs & more
An established name in rare and luxurious jewels was ready to hit refresh. After years of consistent content, the brand sought a bold, new look to reaffirm its place in the market.
Role: Contributing Editor & Creative Producer
On Display: Lookbook, campaign
